Bridal Gowns

In search of a bridal gown that stands out from the rest? Impression Couture by Impression Bridal is our high-fashion collection of bridal gowns exclusively designed by our highly skilled designers. Impression Couture features intricate-construction methods and meticulous attention to detail, creating a collection of designer bridal gowns with unmatched quality, comfort and fit.

The Impression Couture collection caters to brides with an impeccable sense of style that transcends trends, instead favoring the refined elegance of high-quality design. Each dress is made with the most luxurious material to ensure your wedding dress feels as sensational as it looks. Our styles are available in satin, chiffon, georgette, silk, taffeta, crepe, charmeuse and other premium fabrics. We design each dress to move fluidly. Whether you choose a slim silhouette or a ball gown with layers of tulle, you can be certain that every last detail of the dress has been perfected.

Want a dress with intricate detail? The Impression Couture bridal fashion line includes stunning details like bustles, side-slits, long trains, slight trains, as well as beading, sequins, rhinestones and lace accents. Our bridal gowns and dresses are available in the most-coveted bridal shades, such as stark white, off-white, ivory and champagne.

Choosing a bridal gown is one of the most important wedding-planning decisions, which is why it's best to explore all options to make sure you select the perfect dress. We recommend looking at our bridal gowns online and then going to your local wedding boutique to try on your favorite styles. Use the store locator to find the Impression Couture collection in your area.

Wedding Dress Runway Show

Visit the 2012 Impression Bridal Collections Runway Show >

Wedding Dresses Style Guide

Need help finding the right wedding dress that will fit for you? Visit our style guide >

Announcing "Magic Fit"
See what "Magic Fit" can do for you

Magic Fit by Impression Bridal

In an effort to improve fit and provide the most figure flattering garments possible, we at Impression Bridal have completely re-designed the construction of our wedding gowns. The result: Magic Fit, by Impression.

Magic Fit gowns have been engineered to reduce the wearers� waist size by up to three inches while simultaneously increasing her bust measurement by the same. Other elements of Magic Fit are more subtle, decreasing the need for alterations and flattering the bodies� natural shape.

Magic Fit will be a major component of our marketing in this and future seasons, and we are anticipating a great increase in demand for our wedding gowns as a result. Our test- marketing has indicated that brides prefer the look and feel of Magic Fit gowns over anything currently available in the industry.

Wedding Dresses Best Sellers:

Wedding Dress Testimonials

My Husband and I were together 4 years when he proposed. As soon as he popped the question, my planning began! Hopefully he had some kind of idea of what he was in for; I am the epitome of a girly girl! Everything always has to be extremely girly and sparkly. I dreamed of a pink wedding with lots of sparkles!

Bridal Dress Testimonials

I knew I wanted this dress before I knew I was even getting married. When I got engaged, I ordered the gold without trying anything else on, and before we set a date because I knew it was to be discontinued soon. Everyone loved my dress, and commented on how they had never seen anything like it. Our wedding date was just May 14 of this year, so I had the dress for almost a year and a half. Thank you for making such a beautiful dress.

Wedding Gown Testimonials

At 42, I has always been the bridesmaid, never the bride. I always knew I would not be alone forever but firmly believed that the man made for me must not be ready, or I had something else to learn, and he would come when the time was right. One of my best friends would say "I'd love to fix you up but don't know anyone worthy", or close family friends would say "you're the type of person that when it happens, it's going to happen fast", and boy were they right.