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Magic Fit by Impression Bridal

In an effort to improve fit and provide the most figure flattering garments possible, we at Impression Bridal have completely re-designed the construction of our wedding gowns. The result: Magic Fit, by Impression.

Magic Fit gowns have been engineered to reduce the wearers’ waist size by up to three inches while simultaneously increasing her bust measurement by the same. Other elements of Magic Fit are more subtle, decreasing the need for alterations and flattering the bodies’ natural shape.

Magic Fit will be a major component of our marketing in this and future seasons, and we are anticipating a great increase in demand for our wedding gowns as a result. Our test- marketing has indicated that brides prefer the look and feel of Magic Fit gowns over anything currently available in the industry.